Poldermarketing
How an AI-assisted marketer works
How an AI-assisted marketer works, when you hire me: agents search, draft and build, and I direct, check and decide. You approve every delivery before it goes out. You have one point of contact, in English and Dutch, on a video call. Rate on request. We agree on timing after the intro call.
What Marketing OS is
Marketing OS is the name I use for my own way of working. It is not software you can buy. I do not attach results or counts to it.
The steps are fixed, and agents carry them out while I direct. They cover these areas of the work.
- Search and the site. SEO, meaning being found on Google. Search Console, Google's own view of that visibility. Visibility in AI search. Links from other sites.
- Ads. Google Ads and Meta Ads. I set a campaign up and assess it. I do not manage large budgets. Those channels are still relatively new for me.
- Content and channels. Pages, posts and a content calendar.
- Sales and the market. Leads, a CRM (the system that holds contacts and conversations), cold email to companies that do not know you yet, and notes from calls.
A stronger model plans and checks. Cheaper models do the execution. A second agent reviews every delivery. Anything that is counted comes from a script. A language model may explain a figure. It never writes the figure. I note what I learned and improve the steps each week.
Who I am, and who I work with, is on the about page.
How an engagement runs
The work itself runs like this.
- Intro call. A video call or a short phone call. You tell me what you sell, and where the message or the site is letting buyers down.
- I review your site with you. I read the site, run the free growth scan, and we talk about the buyer and the offer.
- A proposal. It says what you will receive. Rate on request.
- Short rounds. I deliver a piece. You approve it. Then the next piece.
- Measure and adjust. We look at what happens and change the work.
Who decides what
Agents do the execution: search, draft, build. I check, and I decide what is accurate, what fits and what proceeds. You approve every delivery before anything goes out.
An agent does not publish on its own, and it does not spend money. I publish only after my approval and yours. Spending money, such as an ad budget, only happens after you approve it.
What you can expect
You work with one person. No account team, and no one relaying messages between us.
- One point of contact. You speak to me, the person doing the work.
- English and Dutch. I write both. The English is not a translation of the Dutch, and the Dutch is not a translation of the English.
- Shared documents. You can read the work as it stands, instead of waiting for a single handover at the end.
- Video calls. For the intro, and between rounds when a round needs a conversation.
Rate and timing
Rate on request. I name it after the intro call, when the work is clear. I do not promise a fixed timeline up front. We agree on timing after the intro call.
Questions people ask
Does AI write the words we publish?
Agents draft the research, the copy and the build. I read every piece, check the facts and decide what fits you. You approve the delivery. Nothing is published without my approval and yours.
Can I buy Marketing OS?
No. Marketing OS is my own way of working: fixed steps that agents carry out while I direct, check and decide. It is not a product and it is not for sale.
What do you charge?
Rate on request. I propose it after the intro call, once it is clear what you need. I do not set the timeline before that conversation. We agree on timing then.
Can you guarantee a Google ranking or a mention in ChatGPT?
No. Nobody can honestly promise a Google position or a mention in ChatGPT, Perplexity or Google AI Overviews. I can get the pages, the technical basics and a proper check of the facts in order, then measure what changes.
The free growth scan
The free growth scan reads your homepage and shows what works and what could be better. Rather talk first? That works too.