Poldermarketing
Marketing for an established business
Marketing for an established business means updating a site and a message that no longer match the company. I refresh the message, rewrite the key pages, and work on being found on Google and in AI answers. I set up a first campaign and assess how it does. One person, alongside your team or the owner, not a full agency.
When the site lags behind the company
The business has been around for a while. Customers already know the name. The website still describes an earlier offer, or a buyer cannot tell who it is for. Search the category, on Google or in an AI answer, and the company is not there.
This page is for that situation. There is an owner or a team, and something you already sell. The gap is the message and the site.
What I do about it
I bring the site and the message back in line with what you sell today. Not a full agency. This is what I do.
Update the message
I start from the words buyers use for the problem, taken from conversations with them. That becomes one clear sentence. Not a fresh slogan laid over the old text.
Rewrite the key pages
That sentence has to live on the pages a buyer actually reads. I rewrite those. I leave the rest of the site alone unless we agree it should be rewritten too.
Get found on Google and in AI answers
I work on being found on Google and in answers from ChatGPT, Perplexity and Google AI Overviews. I will not promise a position or a mention. Nobody honestly can. What I will do is put the pages, the titles and the structured data in order, then measure.
Set up a first campaign and assess it
I set up a first campaign and assess it, on Google Ads or Meta Ads. Those channels are relatively new for me. I do not manage large budgets.
One person, beside your team
You hire one person. I work alongside the owner, or alongside the people who handle marketing today. I am not a full agency, and I do not replace a department.
You deal with the person who writes it. I work remotely, in English and in Dutch. You can read how an engagement runs on the page about how I work.
Where we can start
You do not have to start with everything at once. These are the ways in. Each one can stand alone, and we agree the order after the intro call.
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Positioning and messaging
From conversations with buyers, I take the words they use for the problem. That becomes one clear sentence, and the pages around it.
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SEO
The questions your customers ask, one page per question, titles and structured data (so Google can tell what kind of business you are), and measurement in Search Console. Being found takes time. I will not promise a position.
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Visibility in AI answers
I check whether ChatGPT, Perplexity and Google AI Overviews mention you when customers ask about your category, and I improve the pages that help. I will not promise a mention.
Want a first look at the homepage? The free growth scan reads that one public page and shows what is in good shape and what could be better. It does not read the rest of the site. The result is still in Dutch.
The free growth scan
The free growth scan reads your homepage and shows what works and what could be better. Rather talk first? That works too.