Poldermarketing
Get your company cited in ChatGPT and AI search
To get your company cited in ChatGPT, I check whether ChatGPT, Perplexity and Google AI Overviews name you when a buyer asks about your category. It is for startups with a product and the first customers. You get a baseline, stronger pages and a second check. I do not promise a citation.
Who is this for?
This is for you if you are the founder, and marketing still sits on top of building the product. You have something people can buy and the first customers, but when a buyer asks ChatGPT or Perplexity for a product in your category, your company is not named.
You write the LinkedIn posts yourself, the site leads with a demo button, and a stranger still cannot tell who it is for.
What's involved?
The work is to check whether AI answers name you, improve the pages and public mentions that help, and ask the same questions again later. It starts from the questions buyers ask, not from your brand name.
People also call this answer engine optimisation: the work of being named in an AI answer.
- I write down the questions a buyer asks when they look for a product like yours, not questions that already contain your brand.
- I put those questions to ChatGPT, to Perplexity (an answer engine that replies in prose instead of a list of links) and to Google AI Overviews, the answers Google shows above the ordinary results.
- I record whether your company is named, and which pages the answer points to.
- I improve the pages that match those questions. Each one opens with a short answer that still makes sense on its own. The same description of the company goes on the site and on a profile you already have, such as LinkedIn.
- Once the pages are live I ask the same questions again. If you are still not named, I say so.
What you get
You get the questions we check, a record of whether ChatGPT, Perplexity and Google AI Overviews name you today and which sources they use, and the pages I rewrite or add for those questions. After publication I check the same questions again.
What I need from you
I need to know who buys and which words they use for the problem, from a call or from notes you already have. I also need the address of the site, and someone who can publish a page if that is not you.
Timing
We agree on timing after the intro call.
What is not included
- A guarantee that ChatGPT, Perplexity or Google AI Overviews will name you. Nobody can honestly give that.
- Inventing the message if the site does not yet say who it is for. That is positioning and messaging.
- Ads, or looking after an advertising budget.
- A rank on Google. Being found for searches is startup SEO.
- Designing or building the site.
When you don't need this
You do not need this while the site still does not say who it is for. The message comes first.
You do not need it if you want a senior strategist to run a marketing team. I am one marketer, and I do not manage a department.
How I work
You work directly with me, Piet Baudoin: one person, not an agency, fully remote. AI agents search and draft in my Marketing OS, which is my way of working and not a product, and nothing is published without my approval.
We work in short rounds. A second AI agent reads each delivery before you approve it, and then I measure again. Read more about how I work. The free growth scan reads your homepage and shows what is in place and what could be better.
Questions people ask
Can you guarantee ChatGPT will cite my company?
No. Nobody can honestly promise a citation. I check whether ChatGPT, Perplexity and Google AI Overviews name you on the questions your buyers ask, improve the pages and public mentions that help, and check again.
How much does it cost?
Rate on request. After the intro call you get a proposal that says what you get. We agree on timing then.
Do you work in Dutch as well?
Yes. I work in English and in Dutch, fully remote. Dutch pages are written for the way people search in Dutch. They are not a translation of the English.
Do you only check ChatGPT?
No. I check ChatGPT, Perplexity and Google AI Overviews, the answers Google shows above the ordinary results. Checking only ChatGPT would be a narrow picture.
How is this different from SEO?
SEO is about being found on Google. This is about being named in an AI answer. The two overlap, because a page that really answers the question helps both.
The free growth scan
The free growth scan reads your homepage and shows what works and what could be better. Rather talk first? That works too.