Poldermarketing
Out of the dark, into a call with the person who decides.
One freelance marketer for marketing, AI and automation, for freshly funded startups anywhere in the world. Fully remote, from your first message to your first customers, without hiring a separate specialist for every part.
I help early-seed startups find, test and operationalize a GTM motion, without needing separate people for growth, automation and marketing ops.
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The line
One line from a real conversation with your buyer, in their own words.
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The page
The page that carries that line, easy to find on Google and in AI answers.
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The follow-up
The follow-up that gets past the front desk, to the person who decides.
Poldermarketing is Piet Baudoin: one freelance marketer for freshly funded startups and growing companies, anywhere in the world. I write your positioning and pages, work to get you found on Google and in AI answers like ChatGPT, and use AI and automation where it saves work, such as set workflows for content and follow-up. Fully remote, in English and Dutch.
Marketing fits in the gaps
The week goes to the product and to customers, and marketing happens in what is left. You post on LinkedIn between calls, a few times, and then the posts stop. The site explains the offer and skips who it is for.
Ask ChatGPT about your category and your name is not in the answer. Google rarely shows you either.
The work I do
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AI answers
I check whether ChatGPT, Perplexity and Google AI Overviews (the AI summary in Google) mention you when buyers ask the questions they actually ask. Then I improve the pages and the mentions that support those answers.
Visibility in AI answers -
Startup SEO
I group the searches by language so pages do not compete for the same search, and each page opens with a short answer. A new domain needs time, and afterwards I read Search Console, Google's report of which searches bring up your site.
How startup SEO works with me -
Positioning
From conversations with buyers I take the words they use for the problem. That becomes one line, and the pages and website copy around it.
Positioning and messaging
AI and automation run through all of it. I set up fixed workflows that AI agents carry out, like content in two languages or following up on enquiries, and I check what comes out. How I work with AI
No one can honestly promise a ranking on Google or a mention in an AI answer.
Why work with me
I am the person on the call and the person who writes the pages. Fully remote: video, phone or email, in English and in Dutch.
When a Dutch startup sells abroad, I write English pages that stand on their own in that language. When a startup from abroad enters the Netherlands, I write the Dutch pages in Dutch from the start.
AI does the searching, the drafting and the building. I call that way of working my Marketing OS: I set the direction, I check what comes back, and I decide what goes out. How this way of working runs
My level is junior to mid-level. AI and content are where I am strongest. More about my background
A model will write the shortlist. The pages it can cite, you build now.
Been at this a while?
If the company is already up and running, and you want the site, the message or the marketing updated, that has its own page. For established companies
The free growth scan
The free growth scan reads your homepage and shows what works and what could be better. Rather talk first? That works too.